International clients in Mexico should be considering solid strategies to protect their trademarks in this jurisdiction. Finding a good adviser is essential, not just from the legal side but also from an industry sector perspective, with local experience.
When taking the first step to secure protection in Mexico a frequent question is “how much is it going to cost me?”. On this point, the reality is that the cost-benefit of investing in trademark protection often far outweighs the alternatives, such as lawsuits.
In addition to trademark protection, clients should put in place training for their people in Mexico on trademark strategy and what they can and can´t do, always bearing in mind that the IP needs to be respected and protected.
Watch this interview with Bernardo F. Herrerias on Iberian Lawyer here
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