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Lloyd Parker

Posts by Lloyd Parker

Hogan Lovells Recruits Akira Endo as Consultant

Hogan Lovells has recruited Akira Endo, former head of global brand legal management at Kao Corporation as a Consultant of the firm’s trademark practice. The appointment is a further step in enhancing the firm’s capabilities to provide services tailored to clients in Japan, including consulting services. Akira is a highly accomplished trademark professional with over

Global Brand Benchmarking Survey 2017: The best ROI for your 10 mins this year?

Back by popular demand – this year’s survey includes questions on: best practice for creating and clearing trademarks; trends in online infringements of trademarks; and changes to trademark filing strategies as a result of the Brexit referendum. The resulting report will be sent to all survey participants in May 2017. The survey should take less

Taking a holistic approach to brand management? Read our suite of brand & trademark protection and enforcement guides

Where should you enforce, and how? Do you have a strategy in place to protect your global brand? How do other businesses in your industry protect their trademarks? We are delighted to announce the launch of our suite of brand and trademark protection and enforcement guides that aim to answer these questions and more: Brand Benchmarking 2016

Japan: MIPRO’s Foreign Brands Directory is now open for your entry

Until 2014, Japan’s Manufactured Imports and Investment Promotion Organization (“MIPRO“) published an annual “Directory of Foreign Brand Right Holders” (the “Directory“). The Directory was used by various enforcement agencies, and contained key information about foreign businesses’ trademarks as well as the contact details of brand owners. While MIPRO was unable to issue the Directory in 2015

A simple step to protect your brands in Japan: Get listed in MIPRO’s Foreign Brands Directory

Every year, Japan’s Manufactured Imports and Investment Promotion Organization (“MIPRO”) publishes a “Directory of Foreign Brand Right Holders” (the “Directory”). This is a well-regarded reference book used by various enforcement agencies containing key information about foreign businesses’ trademarks as well as the contact details of the brand owner. Getting your brands listed in the Directory