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Tag Archives: advertising

Opening the door for product placement in Hong Kong?

On 4 September 2017, the Communications Authority of Hong Kong (“CA“) announced that it will review the relevant provisions in the codes of practice governing indirect advertising and product/service sponsorship (commonly known as “product placement”) in television programmes. Currently, the rules for television advertising are contained in the Generic Code of Practice on Television Advertising

HL joins MIP in Hong Kong “International Women´s Leadership Forum” on regional & global IP developments

We are delighted to co-sponsor this event on 21 September, with our lawyers Monique Woo and  Serena Lim attending. Serena will be chairing the session on anti-counterfeiting. This event is a great opportunity for women in IP to deepen knowledge of regional & global IP developments and senior thought leadership. Topics include: Licensing Anti-counterfeiting technology Emerging technology and related IP challenges Advertising in

Pharma advertising in Italy – Online publication of OTC medicinal products list, prices and reimbursability

The Court of Milan held in a Judgment recently handed down in the proceedings brought by Bayer S.p.a. against the generic manufacturer DOC Generici S.r.l. that online publication of over-the-counter (OTC) medicinal products in the manner specified in the proceedings is in breach of Italian law on advertising of medicinal products and amounts to an

US Webinar: TCPA for the boardroom – An executive focus

Please join us on May 12 for an interactive webinar led by representatives from Hogan Lovells’ extensive Telephone Consumer Protection Act practice, including IP partner Zenas Choi. Together, they will help your executive team assess: –          Major risk drivers and key factors for strategic decision making. –          Recent litigation and regulatory developments. –          The election

US: How to avoid the FTC not “liking” your next campaign

The US Federal Trade Commission is clamping down on native advertising and the use of endorsements on social media. This article, first published in Managing IP, outlines a settlement which provides a number of lessons for brand owners. As advertisers are relying more heavily on social media platforms to create buzz around new products and services, a

CJEU: Comparative advertising – Putting prices into perspective

This short IP Enforcement Focus v-log covers a welcome confirmation from the CJEU on some comparative or misleading advertising ground rules. In case C-562/15 between Carrefour and Intermarché, the legality of the former’s claim of lower prices than any competitor was called into question. The central issue here was based around whether hypermarket prices were being compared to those of smaller

Germany: Adblock Plus – Third court ruling rejects claims against Eyeo

On 29 September, the District Court of Cologne became the third court in Germany to issue a decision in relation to the trilogy of actions launched by large publishers against adblocking software Adblock Plus. The court rejected publisher Axel Springer’s action against Eyeo GmbH, the German company behind AdBlock Plus. In doing so, the Cologne court agreed with

Adblocking to extend to mobile markets?

As reported in the press last week, the rise of adblocking appears to be spreading (read our earlier reports here and here). On 14 May, the Financial Times reported that a number of mobile operators are currently developing plans to block advertising on their networks. One unnamed European wireless carrier told the Financial Times that