Header graphic for print
LimeGreenIP News

Tag Archives: comparative advertising

IP Enforcement Focus : Europe – round-up

IP Enforcement Focus is our series of written, video and audio posts which plug into your current European enforcement issues. These posts cover IP related court cases as well as relevant political and economic developments in this area. Since January, we have published 13 summaries of key IP enforcement developments, including 8 v-logs. This round-up outlines each commentary with a link to the full post,

CJEU: Comparative advertising – Putting prices into perspective

This short IP Enforcement Focus v-log covers a welcome confirmation from the CJEU on some comparative or misleading advertising ground rules. In case C-562/15 between Carrefour and Intermarché, the legality of the former’s claim of lower prices than any competitor was called into question. The central issue here was based around whether hypermarket prices were being compared to those of smaller