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Tag Archives: false advertising

Life Sciences: Spotlight interview on false advertising claims in Europe

Life sciences businesses dedicate huge resources to advertising material in a fiercely competitive market. Partner Tanja Eisenblätter discusses false advertising in this sector and why it is important for clients looking to launch new products. Preliminary injunctions in Germany Tanja presents a typical business case in which a client’s global advertising and its competitors’ advertising are assessed for misleading or unlawful content. In

ITC Section 337 – Quarterly Highlights

The ITC Section 337 series provides updates on recent U.S. International Trade Commission (ITC) Section 337 investigations as well as other timely ITC developments that affect your business. What’s ITC and how can it affect my business? ITC Investigations under 19 U.S.C. § 1337 (“Section 337”) are initiated by companies who have made domestic investments to

Increased scrutiny on medical and online advertising after tragic death in China?

The tragic death of a 21-year old student who used a search engine to look for last-resort medical treatment for his terminal cancer has recently caused public outrage and an institutional crackdown in China. According to various news reports, a student named Wei died after receiving an expensive experimental treatment, provided by a hospital he

Europe – False Advertising : Avoiding pitfalls in the Life Sciences sector

With advertising high on the agenda for Life Sciences companies, but litigation a real threat, we have published guidelines for companies looking to advertise in this highly regulated industry. Globalization and rationalization have made it increasingly common for companies to develop and implement cross-border marketing campaigns encompassing several jurisdictions. Successful advertising often depends on making

China: Every word counts – Shanghai released typical cases of illegal advertisements in 2015

The Shanghai Administration of Industry and Commerce (“Shanghai AIC”) recently released its report concerning the enforcement of the Advertising Law in 2015. According to the report, the Shanghai AIC handled 1,983 cases involving illegal advertisements and handed down penalty decisions for these cases including accumulated fines of RMB 55.57 million (approximately US$ 8.4 million). The

China Slaps Record Fine on False Advertising – Draft Advertising Law stimulus for tougher stance?

Background of the case A toothpaste television advertisement was hit with a record fine of RMB 6.03 million (approximately US$0.96 million) for violating the Advertising Law in China. According to a recent report from the Shanghai AIC published last week, the television advertisement showed a Taiwanese celebrity showing off her teeth and boasting that they