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CJEU: Comparative advertising – Putting prices into perspective

IP Enforcement Focus2This short IP Enforcement Focus v-log covers a welcome confirmation from the CJEU on some comparative or misleading advertising ground rules.

In case C-562/15 between Carrefour and Intermarché, the legality of the former’s claim of lower prices than any competitor was called into question. The central issue here was based around whether hypermarket prices were being compared to those of smaller retailers with sufficient information to consumers for them to fully understand the price comparison.

Watch the v-log here

IP Enforcement Focus is a series of written, video and audio posts which plug into your current enforcement issues. Click here to subscribe to IP Enforcement