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LimeGreenIP News

Hogan Lovells Recruits Akira Endo as Consultant

TokyoBE2Hogan Lovells has recruited Akira Endo, former head of global brand legal management at Kao Corporation as a Consultant of the firm’s trademark practice. The appointment is a further step in enhancing the firm’s capabilities to provide services tailored to clients in Japan, including consulting services.

Akira is a highly accomplished trademark professional with over 35 years’ experience at Kao, a leading consumer and cosmetic products maker, parent of Kanebo Cosmetics company, and one of the most widely recognized brands in Japan. At Kao, Akira was head of global brand legal management since 2007, and was responsible for the full range of global trademark matters including trademark and design clearance, filing applications, and securing and maintaining registrations for all trademarks and designs to be used by Kao group companies.  Akira is a well-known figure industry-wide, and has also served as Vice President of the Japan Trademark Association (JTA) and headed the Trademark Committee for the Japan Cosmetic Industry Association.

Lloyd Parker, Tokyo Office Managing Partner and Head of IP Asia Pacific & Middle East, said:

“We are very excited about the appointment as we have been considering how we can further support the needs of our clients in Japan for some time, and to do this, we felt that an “inside perspective” was essential. Akira’s deep experience will reinforce our understanding of Japanese clients’ needs, which will help us enhance the quality and breadth of our services in Japan.”