The popularity of wearable technology has seen a number of collaborations between technology companies and designer brands looking to launch the next big thing in the ‘Fashion Tech’ space. For example, this summer saw the launch of Levi’s Commuter Trucker jacket which has Google Advanced Technology woven into the jacket, allowing the wearer to wirelessly access their phone simply by touching their sleeve. This article looks at some of the issues and opportunities from the perspective of a new technology company (the “TechCo”).
“Technology companies can benefit enormously by being linked to a big name brand with an established reputation and loyal following.”
Read the full article from our the Global Media, Technology and Communications Quarterly publication.
A version of this article first appeared in Intellectual Property Magazine