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Seminar, Hong Kong: What to say and what not to say – navigating the increasingly complex advertising laws

Businesses are looking for innovative ways to advertise their offerings and catch the attention of consumers. At the same time, consumer rights are on the rise globally and the laws are increasingly complex and stringent on what advertisers can and should say. For instance, when can traders say they are “No.1” in the trade? Can one ask bloggers to write favourable reviews on its products?

Join us to hear our partner, Eugene Low and our guest speaker, Dr. Albert Ho, former Assistant Commissioner of the Hong Kong Customs and Excise Department, for a discussion on the following topics:

  • Enforcement trends of unfair trade practices under the Trade Descriptions Ordinance in Hong Kong
  • How has China’s new Advertising Law been enforced since its amendments in 2015?
  • Q&As on superlative claims, endorsements, deceptive pricing, misleading omissions…

Date:Tuesday, 30 January 2018

Time: 12:30pm – Registration and lunch / 1:00-2:00pm – Seminar

Venue: Hogan Lovells – Boardroom, 11/F One Pacific Place, 88 Queensway, Hong Kong


For more in formation and registration, please contact BoYun Jung