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LimeGreenIP News

Total Brand Care: The benefits of a holistic approach to creating, commercializing, and protecting company brands

We understand that brands are the heart of a company’s value, reputation, and competitive advantage. Total Brand Care is our holistic approach to creating, commercializing, and protecting our client’s brands.

Following our interview with partner Thomas Salomon on product labelling and packaging in Europe, this hoganlovells.com interview with Lloyd Parker, Office Managing Partner and head of our IPMT practice group in Asia, explains why Total Brand Care is the most comprehensive and effective approach available for clients with brand care needs or challenges.

We offer brand-related legal and related services that few other firms can offer” said Lloyd.

Read the interview on HL.com here


For more information on Hogan Lovells’ Total Brand Care offering, visit our topic center and catch our related LimeGreen IP posts