…that’s the view of many of the respondents to our Brand Benchmarking 2018 survey.
Over 200 brand owners of all shapes, sizes, industries and locations were surveyed on how they manage their trademark portfolios. Our analysis revealed that:
- 93% of respondents believe that artificial intelligence (AI) will have a positive influence: saving them time and money.
- Six of the top 10 jurisdictions in which brand owners experience the greatest challenges in trademark prosecution are in Asia.
- Companies headquartered in Europe are investing more in their trademark teams, which are at least twice as large as their counterparts in the US and Asia.
- For both prosecution and enforcement, China is recognized as the most challenging country; however businesses also acknowledge that it is the most improved jurisdiction.
These are just a few of our findings. To view the full set of results and our analysis please use the link provided to download the report. LINK
Our reports from previous years are available below:
You might also consider taking a look at our Total Brand Care approach. It’s not just about registering and protecting trademarks. Brands and their value are positively and negatively impacted by a wide range of legal issues – Read more