At the end of June, Hogan Lovells inaugurated its new office premises in Moscow with Partner Natalia Gulyaeva hosting the first seminar of our Russia-Asia IP series with Vietnam IP Counsel Nga Nguyen and Hogan Lovells Fidelity China Senior Associate Julia Peng.
More than 20 business leaders from the professional services, automotive, consumer products and technology industries enthusiastically expressed interest in understanding how foreign businesses deal with IP issues in Asia, from protecting and defending IP rights to monetizing IP benefits in this region.
During this interactive seminar, Natalia Gulyaeva provided a well-balanced overview on the wealth of opportunities that the Asia market is offering against the cultural challenges that Russian companies may encounter.
Nga Nguyen discussed effective IP enforcement and anti-counterfeiting actions in Vietnam, Laos, Cambodia and Myanmar while Julia Peng presented the “whack-a-mole game” and “game of wits” strategies against counterfeits in China. Our speakers also shared case studies and practical tips for brand owners looking at doing business in Asia.
The presentations were followed by a lively Q&A session with the audience demonstrating a great interest in protecting IP in Asia. The questions varied from methods of trap purchases in China to strategies of trademark prosecution in Vietnam, Laos and Myanmar and best practices of collaboration with the local Asian partners.