Anti-competitive behaviour can impact a brand in many ways. Restricting competition will lead to significant financial penalties, which will affect the brand-owner very directly. But beyond the financial risks, many things associated with competition law violations are viewed by consumers as something extremely negative, which impacts on the reputation of the brand, as well as having longer term effects on its value. It can take a long time to restore your brand’s reputation and rebuild consumer trust.
In Episode Three of our Total Brand Care series, Christopher Thomas (Partner, Brussels) talks to James Nurton about the evolving world of competition law in the digital age, and the new challenges that big data and automation bring to brand owners.
Watch the full clip here.
You can find out more about our Total Brand Care offering on our website.