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LimeGreenIP News

US: Hogan Lovells at McCarthy Institute Symposium 2019 – NYU, 1 February 2019

 Trademark Law and Its Challenges: We are delighted to be sponsoring and speaking at the 10th annual McCarthy Institute Symposium which will be hosted by NYU Law and cover a range of thought provoking topics intersecting trademark issues, consumer behavior, and marketing. Industry-leading practitioners and scholars will present original research, including case law updates, and moderate panels covering dynamic IP and branding issues like: non-traditional trademark applications, empirical consumer survey evidence, digital marketing and search optimization, and the cultural, linguistic, and behavioral shifts affecting trademarks and brand recognition.

Senior Associate Iza Junkar will be speaking and moderating for the session Trademark Registration in the USPTO and EUIPO – A Comparative, Practical Analysis

Our attendees bring to the symposium a diverse range of experience from the international trademark group; from representation before the USPTO, to appealing decisions of the EUIPO to Europe’s highest courts, to counseling trademark portfolios for Fortune 100 companies. The Hogan Lovells trademark practice, known as a “global heavyweight” (World Trademark Review 1000), includes all aspects of brand protection and enforcement and is supported by 240 trademark professionals across the Americas, EMEA, and Asia-Pacific.

Date: Friday, February 1, 2019

Location: NYU School of Law, Tishman Auditorium, 40 Washington Square South, New York, NY 10012

Agenda / Registration: Please click here to view the full agenda and register