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LimeGreenIP News

INTA: Greater China trademark seminar – Our team talks TM hijacking strategy, coexistence and TM use

Please join our Hogan Lovells IP team this year at INTA Annual Meeting in Boston for an interactive and engaging breakfast seminar on the evolving IP landscape in China. As China continues to top the list of largest trademark filing countries, brand owners are facing increasing challenges in gaining and maintaining a foothold in a heavily crowded trademark pool. Trademark hijacking remains prevalent, and trademark applications regularly clash. Use of registered trademarks is also becoming more scrutinized, as some courts start to require use to enforce monetary damages and infringement decisions… it can take more than mere registration for a likelihood of confusion to arise.

During this seminar, our INTA Greater China team will take you through the following key issues, best practices, developments and more:

  • Hit the road Jack: Developing a practical and multi-layered strategy to curb trademark hijacking
  • Coexistence or no existence: Benefits and limitations of coexistence agreements in trademark registration
  • Use it or lose it: What constitutes trademark use and how to maintain trademark use to support enforcement actions

We look forward to seeing you in Boston! Please contact Carrie Ballew for more information.

Date: Sunday, 19 May 2019

Venue: Westin Copley Place, Empire Room, Seventh Floor, 10 Huntington Avenue, Boston, MA 02116

Time: 8:30 a.m. – Registration and breakfast / 9:00 a.m. – 10:30 a.m. – Program


Meet our Greater China IP team at INTA!