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Arthur Ng

Posts by Arthur Ng

Webinar recording: From homes to stadiums – Brand presence in esports

Last month, our IP Outlook webinar series looked at the emerging opportunities and risks for brand owners exploring opportunities in the esports market: from innovative advertising and marketing activities during tournaments and within games, sponsorship of tournaments or teams, to merchandise and fan items. The recording of the webinar is now available to watch here. What

Gearing up for esport: Seizing opportunities and tackling legal issues

On 27 March, Partner Eugene Low and Associate Arthur Ng from our Hong Kong office gave a presentation on esports at a reception event organized by the Association of Corporate Counsel, Hong Kong. The event inspired lively discussion over refreshments and feedback following the presentation was very positive, especially as it was the first time many attendees had discovered