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Lloyd Parker

Posts by Lloyd Parker

Total Brand Care Series: 12 June – Protecting and enhancing your brand’s value is much more than just a trade mark issue.

London: 12 June 2018, 08:30 – 18:30   Join us on 12 June for a seminar specifically designed to help you consider the diverse commercial and legal matters that impact positively and negatively on brand value and the overall success of your business. Topics will cover: Collecting, using and protecting customer data Protecting your brand

Total Brand Care: The benefits of a holistic approach to creating, commercializing, and protecting company brands

We understand that brands are the heart of a company’s value, reputation, and competitive advantage. Total Brand Care is our holistic approach to creating, commercializing, and protecting our client’s brands. Following our interview with partner Thomas Salomon on product labelling and packaging in Europe, this hoganlovells.com interview with Lloyd Parker, Office Managing Partner and head of our IPMT practice

Brand Benchmarking 2017 – The results are in…

We gathered responses from 200 brand owners from around the world – asking them how they create, clear, file, protect and enforce their trademarks. To enrich the benefits of the report’s findings for our clients we have analysed the data and included comments using a variety of differentiating factors, including trademark portfolio size, head office

Hogan Lovells Recruits Akira Endo as Consultant

Hogan Lovells has recruited Akira Endo, former head of global brand legal management at Kao Corporation as a Consultant of the firm’s trademark practice. The appointment is a further step in enhancing the firm’s capabilities to provide services tailored to clients in Japan, including consulting services. Akira is a highly accomplished trademark professional with over

Global Brand Benchmarking Survey 2017: The best ROI for your 10 mins this year?

Back by popular demand – this year’s survey includes questions on: best practice for creating and clearing trademarks; trends in online infringements of trademarks; and changes to trademark filing strategies as a result of the Brexit referendum. The resulting report will be sent to all survey participants in May 2017. The survey should take less

Taking a holistic approach to brand management? Read our suite of brand & trademark protection and enforcement guides

Where should you enforce, and how? Do you have a strategy in place to protect your global brand? How do other businesses in your industry protect their trademarks? We are delighted to announce the launch of our suite of brand and trademark protection and enforcement guides that aim to answer these questions and more: Brand Benchmarking 2016

Japan: MIPRO’s Foreign Brands Directory is now open for your entry

Until 2014, Japan’s Manufactured Imports and Investment Promotion Organization (“MIPRO“) published an annual “Directory of Foreign Brand Right Holders” (the “Directory“). The Directory was used by various enforcement agencies, and contained key information about foreign businesses’ trademarks as well as the contact details of brand owners. While MIPRO was unable to issue the Directory in 2015

A simple step to protect your brands in Japan: Get listed in MIPRO’s Foreign Brands Directory

Every year, Japan’s Manufactured Imports and Investment Promotion Organization (“MIPRO”) publishes a “Directory of Foreign Brand Right Holders” (the “Directory”). This is a well-regarded reference book used by various enforcement agencies containing key information about foreign businesses’ trademarks as well as the contact details of the brand owner. Getting your brands listed in the Directory