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LimeGreenIP News

Mark Marfe

Posts by Mark Marfe

‘Fashiontech’ hits the catwalk

The popularity of wearable technology has seen a number of collaborations between technology companies and designer brands looking to launch the next big thing in the ‘Fashion Tech’ space. For example, this summer saw the launch of Levi’s Commuter Trucker jacket which has Google Advanced Technology woven into the jacket, allowing the wearer to wirelessly

IP in the digital age: a tricky path ahead for pharma companies?

“The pharmaceutical industry needs to adjust its expectations of the scope of IP protection available in the digital age“ The pharmaceutical industry is becoming increasingly interested in digital health and serious money is being invested in the technology. Pharmaceutical companies are used to an established commercial formula for bringing new products to market, with product