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Category Archives: Trademarks & Brands

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Wearable technology: IP opportunities and risks – LimeGreen Live webinar

Join us on 16 or 21 August for the fourth in our LimeGreen Live webinar series in conjunction with the Hogan Lovells Consumer Industry Sector Group. This webinar will explore the IP opportunities and risks for businesses operating in, or looking to enter the wearable technology market. Our presenters will discuss the lifecycle of a wearable technology product, from building or

Total Brand Care: Effective PR communications to minimize damage to your brand

Nobody likes to think about crisis management, and more often than not, businesses aren’t prepared to respond effectively when a disaster strikes. A poorly managed crisis can have a huge impact on your brand’s reputation, so planning for one is crucial. A tried and tested methodology will put you in the best position to approach

A problem in 3D – Opportunities and IP risks for businesses

“The UK Intellectual Property Office is wary, designers are worried, and the EU is embracing the tech.” In this Intellectual Property Magazine July/August article, Stella Wong examines the awkward relationship between 3D printing and IP. Issues discussed include: Opportunities in the consumer and life sciences industries (such as customised toys, or better tolerated medicines) Infringement challenges

Why automotive companies in the connected car and autonomous driving industry need to review their trademark portfolios

With the momentum building in the trend towards connected and autonomously driven vehicles, automotive companies should review their trademark portfolios to ensure that their key marks are covered for goods and services in this space. Dr. Andreas Renck, Alicante Office Managing Partner at Hogan Lovells, sees the established practice of classification of goods and services

Total Brand Care: Protecting your brand when a product liability disaster strikes

Organizations invest a lot of time and money into creating and developing their brand, but a poorly handled product liability issue can leave your brand damaged, cause a loss in consumer faith and attract negative interest from regulators and the media – and that’s not to mention the negative impact on your share price. That’s

The EU Commission is set to address the challenges of three-dimensional printing

Additive manufacturing, more commonly called “three-dimensional printing” or simply “3D printing“, is a truly fascinating technology. Whilst the first experiments date back to the 1960s, with the first meaningful industrial applications following in the 1980s, only throughout the last couple of years has the technology really gained momentum. Meanwhile, the market is growing rapidly. The

Total Brand Care: Brand creation – get it right from the start

A strong brand can be one of your most valuable assets.  It’s a tool to communicate, build loyalty and drive new revenue.  But effective brand management is not just about trademarks – there are many other legal issues that can impact positively or negatively on your brand’s reputation and value.  Businesses must break down the

‘Polo’ wins enhanced distinctiveness”chukkers” to offset weak distinctive character

In this EUTM case the General Court (GC) decided for The Polo/Lauren Company LP, concluding that alleged weak distinctive character of the earlier mark in regard to certain goods was amply compensated by the enhanced distinctive character that the earlier mark has acquired through the use in trade. 1st Chukker: In 2014, the EUTM applicant

U.S. – When did you last audit your trademark portfolio?

We have published a new topic Trademark Audits covering the U.S. on our free LimeGreen IP know-how platform. With pressure on legal and marketing budgets, it is wise for brand owners to take stock of their trademark portfolios and to establish priorities on which to spend their budgets.  Auditing one’s trademark portfolio allows the owner to focus

Asia IP Webinar – Parallel imports: Good, bad or ugly?

Parallel imports may trigger controversial IP issues across the world and can be a headache for brand owners if not addressed strategically. In this webinar, our team of IP lawyers from our Shanghai, Beijing, Hong Kong, Tokyo and Ho Chi Minh City offices will: provide an overview of the situation in China, Hong Kong, Japan and

The red sole has not been kicked out!

The long-awaited Louboutin judgment has finally been delivered (here). The judgment is not only interesting on a substantive level, but also surrounded by a variety of procedural peculiarities: The oral hearing was re-opened (which happens very rarely!), and as a consequence, the Advocate General had to issue a second opinion. Lastly, the judgment was issued

AI: the future of your brand protection and enforcement strategy

…that’s the view of many of the respondents to our Brand Benchmarking 2018 survey. Over 200 brand owners of all shapes, sizes, industries and locations were surveyed on how they manage their trademark portfolios. Our analysis revealed that: 93% of respondents believe that artificial intelligence (AI) will have a positive influence: saving them time and money. Six of

UK Supreme Court holds rights-holders should bear the costs of web-blocking injunctions

The Supreme Court handed down its much anticipated judgment in Cartier International AG v British Telecommunications Plc today. The Judges held unanimously that rights-holders should bear the costs of implementing website-blocking injunctions. In doing so, the Supreme Court reversed the Court of Appeal majority judgment. Although the case concerned blocking sites selling counterfeits, the judgment

Total Brand Care Series: 12 June – Protecting and enhancing your brand’s value is much more than just a trade mark issue.

London: 12 June 2018, 08:30 – 18:30   Join us on 12 June for a seminar specifically designed to help you consider the diverse commercial and legal matters that impact positively and negatively on brand value and the overall success of your business. Topics will cover: Collecting, using and protecting customer data Protecting your brand

Covering up doesn’t get you off the hook – criminal liability for the import of counterfeit branded clothing

German Federal Court of Justice, ref. no. 5 StR 554/17 Counterfeiters typically make tremendous efforts to cover up their identity and the details of their actions. By doing so, they aim to both prevent trademark owners from bringing civil law claims as well as to avoid criminal prosecution through law enforcement authorities. The German Federal Court

EU: Mark your calendars, Benelux trademark law is changing

As of 1 June 2018, the Benelux Convention on Intellectual Property (“BCIP’) will be amended, giving the Benelux-Office for IP (“BOIP”) new authorities, and expanding the authority of the Benelux Court of Justice. We have summarized the most important changes below. Cancellation proceedings Cancellation proceedings of a Benelux trademark (either on absolute grounds, non usus

UK & EU Focus on non-traditional trade marks and overcoming the hurdles

Since its inception, the harmonised national EU trade mark legislation – and later the EUTM system – has opted for a flexible approach to non-traditional trade marks. In principle “any sign” capable of indicating origin may constitute a trade mark, resulting in several non-traditional marks being registered. These include colours, shapes, sounds, smells, patterns, holograms,

Our trademark lawyers speaking at 2018 INTA Annual Meeting

We are delighted to be sponsoring and speaking at the 140th INTA Annual Meeting, taking place on May 19-23 in Seattle, Washington. The event brings together 10,600 brand owners and IP professionals from over 150 countries to address new issues in trademark law and practice. Six of our trademark lawyers will represent the practice on