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Tag Archives: advertising

Spring fever at the IP Lounge 3.0 on influencer marketing

On 11 April 2019 our Düsseldorf office hosted its third IP Lounge. The IP Lounge is an event planned and hosted by our younger associates and particularly addresses “Young Professionals” to provide a time and place to get to know each other and exchange ideas. This time, the hot-topic “Influencer-Marketing” was discussed. Dr. Ricarda Braun,

UPDATE – TTB’s proposed labeling modernization: What alcoholic beverage companies need to know

Recently, an interdisciplinary team from our IPMT and Food Regulatory practices discussed a pending proposed rulemaking from the Alcohol and Tobacco Tax and Trade Bureau (TTB), the primary federal agency that regulates alcohol beverages. On November 26, 2018 TTB proposed modernizing its labeling and advertising regulations with the goal of making the current regulations simpler

German courts set advertising stage for the 2020 Olympic Games in Tokyo

Although the opening ceremony of the next Olympic Games in Tokyo is still more than a year away, recent decisions of the German courts are already preparing the stage for commercial and advertising activities evolving around them. The courts are defining to which extent non-official advertising partners may use the Olympic designations “Olympiade”, (“Olympics”) “Olympia”

U.S. – Top takeaways from TTB’s proposed labeling modernization: What alcoholic beverage companies need to know

If you make a living producing and selling alcohol beverages, congratulations, you are beloved by many! As someone who manufactures spirits, wine, beer, or other alcohol beverages, you not only address the high demand for your libations, but also the complex and often confusing regulations that affect your business. Now, however, you have the opportunity

Total Brand Care: The benefits of a holistic approach to creating, commercializing, and protecting company brands

We understand that brands are the heart of a company’s value, reputation, and competitive advantage. Total Brand Care is our holistic approach to creating, commercializing, and protecting our client’s brands. Following our interview with partner Thomas Salomon on product labelling and packaging in Europe, this hoganlovells.com interview with Lloyd Parker, Office Managing Partner and head of our IPMT practice

Opening the door for product placement in Hong Kong?

On 4 September 2017, the Communications Authority of Hong Kong (“CA“) announced that it will review the relevant provisions in the codes of practice governing indirect advertising and product/service sponsorship (commonly known as “product placement”) in television programmes. Currently, the rules for television advertising are contained in the Generic Code of Practice on Television Advertising

HL joins MIP in Hong Kong “International Women´s Leadership Forum” on regional & global IP developments

We are delighted to co-sponsor this event on 21 September, with our lawyers Monique Woo and  Serena Lim attending. Serena will be chairing the session on anti-counterfeiting. This event is a great opportunity for women in IP to deepen knowledge of regional & global IP developments and senior thought leadership. Topics include: Licensing Anti-counterfeiting technology Emerging technology and related IP challenges Advertising in

Pharma advertising in Italy – Online publication of OTC medicinal products list, prices and reimbursability

The Court of Milan held in a Judgment recently handed down in the proceedings brought by Bayer S.p.a. against the generic manufacturer DOC Generici S.r.l. that online publication of over-the-counter (OTC) medicinal products in the manner specified in the proceedings is in breach of Italian law on advertising of medicinal products and amounts to an

US Webinar: TCPA for the boardroom – An executive focus

Please join us on May 12 for an interactive webinar led by representatives from Hogan Lovells’ extensive Telephone Consumer Protection Act practice, including IP partner Zenas Choi. Together, they will help your executive team assess: –          Major risk drivers and key factors for strategic decision making. –          Recent litigation and regulatory developments. –          The election

US: How to avoid the FTC not “liking” your next campaign

The US Federal Trade Commission is clamping down on native advertising and the use of endorsements on social media. This article, first published in Managing IP, outlines a settlement which provides a number of lessons for brand owners. As advertisers are relying more heavily on social media platforms to create buzz around new products and services, a

CJEU: Comparative advertising – Putting prices into perspective

This short IP Enforcement Focus v-log covers a welcome confirmation from the CJEU on some comparative or misleading advertising ground rules. In case C-562/15 between Carrefour and Intermarché, the legality of the former’s claim of lower prices than any competitor was called into question. The central issue here was based around whether hypermarket prices were being compared to those of smaller

Germany: Adblock Plus – Third court ruling rejects claims against Eyeo

On 29 September, the District Court of Cologne became the third court in Germany to issue a decision in relation to the trilogy of actions launched by large publishers against adblocking software Adblock Plus. The court rejected publisher Axel Springer’s action against Eyeo GmbH, the German company behind AdBlock Plus. In doing so, the Cologne court agreed with

Adblocking to extend to mobile markets?

As reported in the press last week, the rise of adblocking appears to be spreading (read our earlier reports here and here). On 14 May, the Financial Times reported that a number of mobile operators are currently developing plans to block advertising on their networks. One unnamed European wireless carrier told the Financial Times that

CJEU clarifies the distribution right under Article 4(1) of the InfoSoc Directive 2001/29

Distribution already starts with promoting the product regardless whether the advertised product is actually bought or nor. This is, in a nutshell, the take-away of the most recent decision, the Court of Justice of the European Union (CJEU) rendered with regard to the interpretation of Article 4 (1 of the InfoSoc Directive 2001/29 on the