Brands can use trademarks to gain a competitive advantage in today’s crowded marketplace. An iconic trademark can be one of your biggest assets; a core component of your identity; and a practical solution to prevent others profiting from your success. But navigating the complexities of trademark law around the world is a challenge for many brands.
In this new article in Financier Worldwide, IP Partners Zenas J. Choi and Cullen G. Taylor take a look at how businesses should develop strategies to turn a wealth of raw data into valuable assets by harnessing the power of new tech and capturing the value that legal solutions provide. The following key areas are covered:
Virtually all industries are being reshaped with the use of Artificial Intelligence and advanced machine-learning. Everything from healthtech to self-driving vehicles, to education and smart homes, drones and space, social media, and beyond is being affected. These new technologies present a variety of commercial opportunities and the potential to change our daily lives. At the
On 25 May 2018, the European Copyright Society (ECS) hosted a very informative and encouraging conference on the current status quo of the pending copyright reform. The title of the summit was well-chosen and equally simple: “EU copyright, quo vadis? – From the EU copyright package to the challenges of Artificial intelligence“. Less simple, however,
In April’s issue of Pharma Times Magazine, partner Cullen Taylor explores how new machine learning technologies may have far-reaching, unexpected effects on IP and patent law. Cullen’s article looks at how AI is likely to accelerate the process of developing drugs and identifying patients who can benefit from them. It outlines patentability challenges for policy makers as well
2017 was a year of widespread political, technological and legal changes; leading to lack of certainty and creating both challenges and opportunities for businesses in 2018 and beyond. We’re here to help: we have published our second annual Global IP Outlook. The Outlook reflects on some of the major developments in intellectual property law and
In this series of blog posts, we take a look at the current state of play regarding blockchain technology as well as the legal setting with a European and German focus. How smart are smart contracts? With this question, we take a look at the next topic. After dealing with the bitcoin virtual currency in our last post, so-called “smart contracts” is
On 17 March Hogan Lovells hosted a live webinar where several of our Global TMT thought leaders interviewed a panel of academic experts from our Law and Technology Academic Advisory Council on the key legal and tech trends for 2017, including regulation of artificial intelligence, competition law and big data, global privacy and copyright trends,
On Friday 17 March top academic thinkers will exchange ideas with Hogan Lovells, including Seagull Song of our IP team in LA, via webinar on key technology drivers for 2017. The discussion will focus on how data protection, antitrust, copyright, and internet regulation will need to adapt to disruptive technologies, such as AI and blockchain.
Shifts in the global political landscape; developments in intellectual property and technology law; and the emergence of disruptive technologies. Businesses need to adapt and stay ahead of the curve to protect, enforce and manage their IP. In this publication, our global Intellectual Property Team provides an overview of the key trends that shaped our work
A new paradigm will shake up the IP landscape, as cognitive activities once performed by humans will now increasingly be performed by machines. Artificial intelligence and machine learning (collectively AI) are hot topics in almost every industry, affecting everything from robotics, autonomous vehicles, and consumer devices to health and pharmaceutical technologies. AI is being used