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Tag Archives: brand strategy

The A-CBDs of Registering Hemp-Related Trademarks: New Guidance from the USPTO

Brand owners seeking to register cannabis-related trademarks take note: the U.S. Patent and Trademark Office (USPTO) recently issued guidance regarding the effects of the 2018 Farm Bill on the registration of trademarks for goods and services involving hemp. As background, the previous definition of “marijuana” in the federal Controlled Substances Act had a limited exclusion

Influencer promo guide: Best practices for drug and device firms

In our “Influencer promo guide: Best practices for drug and device firms”, we offered a list of best practices for medical device and pharmaceutical companies interested in taking advantage of the benefits of social media influencers for advertising their products, while adhering to FDA regulations. How can these companies be mindful of FDA rules while

To ‘Bland’ or Not To Bland? Trademark Implications

Companies are simplifying, or “blanding,” their brands dropping unique fonts, words, and design elements left and right in favor of a pared down, sans-serif font popular in Silicon Valley, but does this drop trademark protections in the process? You’ve seen it in the ads you encounter on your way to work, on television, and probably

US: Hogan Lovells at McCarthy Institute Symposium 2019 – NYU, 1 February 2019

 Trademark Law and Its Challenges: We are delighted to be sponsoring and speaking at the 10th annual McCarthy Institute Symposium which will be hosted by NYU Law and cover a range of thought provoking topics intersecting trademark issues, consumer behavior, and marketing. Industry-leading practitioners and scholars will present original research, including case law updates, and

UK Annual Brands Seminar collaborates with IP Inclusive

For this year’s Annual UK Brands Seminar on 21 November, our London IP team is collaborating with IP Inclusive. The brand seminar will look back over the past year; reflecting on some of the changes and high profile cases in the UK and what you can look forward to in 2019. In support of IP Inclusive Week, our collaborative initiative

Japan “Going Global”: Upcoming IP seminars in our multi-track event

We are excited to be holding the “Going Global” cross-practice, multi-track seminar again this year, 26 November in Osaka and 28 November in Tokyo. Our IP speakers will guide participants through the following issues:   Advanced trademark issues: What Japanese companies need to know about prosecution and enforcement in the U.S. and the EU This year, we are delighted to

Total Brand Care: The power of color

We live in a visual society. And the business world is no different. As competition continues to increase across the globe, it’s unsurprising that we are beginning to see the revival of color in corporate branding. The selection of a core color is a process that should not be taken half-heartedly as colors can communicate

Total Brand Care: New ways of getting it wrong – competition law in a world of data

Anti-competitive behaviour can impact a brand in many ways. Restricting competition will lead to significant financial penalties, which will affect the brand-owner very directly. But beyond the financial risks, many things associated with competition law violations are viewed by consumers as something extremely negative, which impacts on the reputation of the brand, as well as

U.S. – When did you last audit your trademark portfolio?

We have published a new topic Trademark Audits covering the U.S. on our free LimeGreen IP know-how platform. With pressure on legal and marketing budgets, it is wise for brand owners to take stock of their trademark portfolios and to establish priorities on which to spend their budgets.  Auditing one’s trademark portfolio allows the owner to focus