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Tag Archives: Collaboration

Wearable tech: Securing the right kind of IP protection – ‘Intellectual Values seminar series #2’ video

On 17 October 2017, Hogan Lovells, London hosted its annual ‘Intellectual Values’ seminar which this year focused on the ‘connected world’. Katie McConnell, a Counsel in our IPMT team, gave a snapshot of the issues arising from the brave new world of wearable technology. The seminar explored the IP challenges faced by market players –

From Fast Fashion to Wearable Technology – the pro’s and con’s of today’s licensing and collaboration in the fashion industry

Moschino’s inspired use of one of the world’s  best known fast-food brands in its 2014 Autumn/Winter Collection has been a run-away success, with handbags, iPhone cases, sweaters and backpacks already sold out. Some critics have accused Moschino of mocking the working class, who could not afford to buy luxury products but far from damaging the