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Tag Archives: Collaboration

‘Fashiontech’ hits the catwalk

The popularity of wearable technology has seen a number of collaborations between technology companies and designer brands looking to launch the next big thing in the ‘Fashion Tech’ space. For example, this summer saw the launch of Levi’s Commuter Trucker jacket which has Google Advanced Technology woven into the jacket, allowing the wearer to wirelessly

From Fast Fashion to Wearable Technology – the pro’s and con’s of today’s licensing and collaboration in the fashion industry

Moschino’s inspired use of one of the world’s  best known fast-food brands in its 2014 Autumn/Winter Collection has been a run-away success, with handbags, iPhone cases, sweaters and backpacks already sold out. Some critics have accused Moschino of mocking the working class, who could not afford to buy luxury products but far from damaging the