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Tag Archives: colour mark

Total Brand Care: The power of color

We live in a visual society. And the business world is no different. As competition continues to increase across the globe, it’s unsurprising that we are beginning to see the revival of color in corporate branding. The selection of a core color is a process that should not be taken half-heartedly as colors can communicate

Total Brand Care Series: 12 June – Protecting and enhancing your brand’s value is much more than just a trade mark issue.

London: 12 June 2018, 08:30 – 18:30   Join us on 12 June for a seminar specifically designed to help you consider the diverse commercial and legal matters that impact positively and negatively on brand value and the overall success of your business. Topics will cover: Collecting, using and protecting customer data Protecting your brand

A welcome addition: Japanese government introduces non-traditional marks into registration system

From 1 April 2015, applicants can start to file applications in Japan for so-called “non-traditional” trademarks such as colour marks and sound marks. Our overview of the recently published examination guidelines for such non-traditional trademark applications has identified the following highlights. How to identify a colour trademark in the application A mark can be registered

Japan amends Trademark Act

The latest amendment of the Trademark Act in Japan (“Amendment”) was announced on May 14, 2014. The Amendment will likely enter into force on April 1, 2015, with the exception of the changes relating to the regional collective marks, which took effect on August 1, 2014. There are two important changes in the Amendment. First,