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Tag Archives: influencer

Germany: Influencers, distinctiveness and reputation. A translation round-up

The following short posts covering competition issues in influencer advertising, trademark distinctiveness for media services and limitations to the power of reputation are translated from our German language blog. We will publish futher English translations from this blog periodically: Berlin: Influencer must identify presented products as advertising In an attention-grabbing decision (case ref. 52 O 101/18), the District Court

Hong Kong seminar review: What to say and what not to say – navigating the increasingly complex advertising laws

On 30 January 2018, our Hong Kong office hosted an interactive discussion on the increasingly complex legal landscape of advertising activities in Hong Kong and China. Partner Eugene Low and our guest speaker, Dr. Albert Ho, practising barrister and former Assistant Commissioner of the Hong Kong Customs and Excise Department, provided their insights on some

#unfaircompetition – limitations to influencer marketing under German law

More and more companies advertise their products through so called influencer marketing, using the accounts of social media stars to reach their followers. The Higher Regional Court of Celle decided recently that a company using an influencer to post advertising on Instagram may be liable for failing to clearly indicate the underlying commercial purpose even