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Tag Archives: marketing

Total Brand Care seminar series – London 12/6 & Munich 13/6

Brands lie at the very heart of a company’s value, reputation and competitive advantage. Successful branding is so much more than just understanding trade mark law. Many commercial and legal matters impact positively and negatively on brand value. After the successful launch of this series late last year in Tokyo and Osaka (attended by over

Total Brand Care: The benefits of a holistic approach to creating, commercializing, and protecting company brands

We understand that brands are the heart of a company’s value, reputation, and competitive advantage. Total Brand Care is our holistic approach to creating, commercializing, and protecting our client’s brands. Following our interview with partner Thomas Salomon on product labelling and packaging in Europe, this hoganlovells.com interview with Lloyd Parker, Office Managing Partner and head of our IPMT practice

The China Food and Drug Administration pushes forward on conditional approval and compassionate use of new drugs

On December 20, 2017, the China Food and Drug Administration (“CFDA“) released two draft documents for public comment: (1) Conditional Approval for Urgently Needed Drugs Technical Guidance  (the “Draft Conditional Approval Guidance“); and (2) Compassionate Use of Clinical Trial Drugs Administrative Measures (the “Draft Compassionate Use Measures” and, together with the Draft Conditional Approval Guidance,

Are mobile chat messages caught by Hong Kong’s anti-spam law?

In April this year, the Magistrates’ Court of Hong Kong directed a defendant to disclose information on the sending of unsolicited group chat messages on a mobile messaging application. This confirms that mobile chat messages and potentially other forms of interactive messaging on social media would be subject to the anti-spam law of Hong Kong, the