Header graphic for print
LimeGreenIP News

Tag Archives: marketing

Total Brand Care: Brand creation – get it right from the start

A strong brand can be one of your most valuable assets.  It’s a tool to communicate, build loyalty and drive new revenue.  But effective brand management is not just about trademarks – there are many other legal issues that can impact positively or negatively on your brand’s reputation and value.  Businesses must break down the

U.S. – When did you last audit your trademark portfolio?

We have published a new topic Trademark Audits covering the U.S. on our free LimeGreen IP know-how platform. With pressure on legal and marketing budgets, it is wise for brand owners to take stock of their trademark portfolios and to establish priorities on which to spend their budgets.  Auditing one’s trademark portfolio allows the owner to focus

Total Brand Care Series: 12 June – Protecting and enhancing your brand’s value is much more than just a trade mark issue.

London: 12 June 2018, 08:30 – 18:30   Join us on 12 June for a seminar specifically designed to help you consider the diverse commercial and legal matters that impact positively and negatively on brand value and the overall success of your business. Topics will cover: Collecting, using and protecting customer data Protecting your brand

Total Brand Care: The benefits of a holistic approach to creating, commercializing, and protecting company brands

We understand that brands are the heart of a company’s value, reputation, and competitive advantage. Total Brand Care is our holistic approach to creating, commercializing, and protecting our client’s brands. Following our interview with partner Thomas Salomon on product labelling and packaging in Europe, this hoganlovells.com interview with Lloyd Parker, Office Managing Partner and head of our IPMT practice

The China Food and Drug Administration pushes forward on conditional approval and compassionate use of new drugs

On December 20, 2017, the China Food and Drug Administration (“CFDA“) released two draft documents for public comment: (1) Conditional Approval for Urgently Needed Drugs Technical Guidance  (the “Draft Conditional Approval Guidance“); and (2) Compassionate Use of Clinical Trial Drugs Administrative Measures (the “Draft Compassionate Use Measures” and, together with the Draft Conditional Approval Guidance,

Are mobile chat messages caught by Hong Kong’s anti-spam law?

In April this year, the Magistrates’ Court of Hong Kong directed a defendant to disclose information on the sending of unsolicited group chat messages on a mobile messaging application. This confirms that mobile chat messages and potentially other forms of interactive messaging on social media would be subject to the anti-spam law of Hong Kong, the