On August 10, the Mexican Trademark Law Reform came into force. As reported in our previous posts, the Trademark Reform brings a range of largely positive changes for brand owners, including: protection of “non-traditional marks”, namely holographic signs, sound and smell marks mandatory acceptance of consent letters and coexistence agreements refusals on descriptiveness/lack of distinctiveness may
Since its inception, the harmonised national EU trade mark legislation – and later the EUTM system – has opted for a flexible approach to non-traditional trade marks. In principle “any sign” capable of indicating origin may constitute a trade mark, resulting in several non-traditional marks being registered. These include colours, shapes, sounds, smells, patterns, holograms,
The Mexican Senate approved a package of reforms to the provisions of the “Ley de la Propiedad Industrial” (IP Law) comprising important changes to the protection of trademarks in Mexico. These reforms can be considered as the most important reforms to the IP Law in recent years. The reform includes extensive changes. We would like
Asia IP Webinar series: We are running a series of webinars in 2017 to help you stay up to date with Intellectual Property news and developments in the Asia Pacific region. Covering a variety of topics of interest, we will be kicking off our series this month with a look at the world of Trademarks.
Last year’s survey revealed several trends and key findings, including: that U.S. and European companies spend twice as much of their trademark budget on enforcement than those in Asia. With your help, we will be preparing our analysis of this year’s market trends and will be happy to share the final report with any respondents
The Trade Marks Registry has recently accepted a movement mark for registration in Hong Kong. Subject to any opposition being filed, we will see Hong Kong’s first registration for a movement mark in May 2016. This will be the first registration for a movement mark since the Hong Kong Intellectual Property Department published a new
The Japanese Patent Office (JPO) announced on 27 October that it has issued its first-ever registration decisions for non-traditional trademarks. Among the accepted publications are 21 cases for sound marks, 16 for moving marks and 5 for position marks. The JPO has not yet issued any decisions regarding color marks, for which secondary meaning must be established
From 1 April 2015, applicants can start to file applications in Japan for so-called “non-traditional” trademarks such as colour marks and sound marks. Our overview of the recently published examination guidelines for such non-traditional trademark applications has identified the following highlights. How to identify a colour trademark in the application A mark can be registered