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Tag Archives: social media

Total Brand Care: Protecting the valuable investment in your brands

The battleground is shifting. In a world where online commerce is rivaling traditional routes to market, new challenges are posed for brand owners in the fight against infringers. Copycats have the ability to shield themselves behind fake identities on social media and domain names registered under false names, making it increasingly difficult to identify the

US: How to avoid the FTC not “liking” your next campaign

The US Federal Trade Commission is clamping down on native advertising and the use of endorsements on social media. This article, first published in Managing IP, outlines a settlement which provides a number of lessons for brand owners. As advertisers are relying more heavily on social media platforms to create buzz around new products and services, a