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Tag Archives: trademark licencing

Webinar recording: Implementing the EU Trade Marks Directive

On 25 January, our European team held two webinar sessions focusing on the implementation of the EU Trade Marks Directive and its impact across various Member States. If you were unable to join, the recordings are now available via registration here and here (same content but different speakers) Background On 14 January 2019, EU Member States were required to implement the Directive into national law.

UK implements the Trade Mark Directive

The Trade Mark Directive (EU 2015/2436) came into force in the UK on 14 January 2019, in the form of the Trade Mark Regulations 2018, bringing about a number of key changes to UK trade mark law. The UKIPO has also published guidance on the practical effect of the Regulation (available here). Below we set

U.S. – When did you last audit your trademark portfolio?

We have published a new topic Trademark Audits covering the U.S. on our free LimeGreen IP know-how platform. With pressure on legal and marketing budgets, it is wise for brand owners to take stock of their trademark portfolios and to establish priorities on which to spend their budgets.  Auditing one’s trademark portfolio allows the owner to focus

Tax dispute over Coca-Cola’s non-U.S. trademarks explained

The IRS and Coca-Cola are locked in a battle regarding the proper allocation of income between Coca-Cola and its foreign affiliates pursuant to trademark and trade secret licenses. However, the IRS seems to overlook a significant economic component of the license agreement by not recognizing the benefit Coca-Cola receives in the form of more valuable

On your mark… Global Trademark Benchmarking Survey 2016

Last year’s survey revealed several trends and key findings, including: that U.S. and European companies spend twice as much of their trademark budget on enforcement than those in Asia. With your help, we will be preparing our analysis of this year’s market trends and will be happy to share the final report with any respondents