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Tag Archives: trademark protection

Supreme Court Strikes Down Bar to Registration of “Immoral” or “Scandalous” Trademarks

Today the US Supreme Court announced its opinion in Iancu v. Brunetti, holding that the Lanham Act’s provisions barring the registration of “scandalous” or “immoral” trademarks are unconstitutional under the First Amendment. The facts are straightforward:  Erik Brunetti applied to register the trademark FUCT for millennial street clothes.  The USPTO denied registration under Section 2(a)

N.D. California Straightens Out Competitor’s Use of Infringing Hashtags: #newdevelopments in Using Trademarks as Hashtags

The Northern District of California recently released an order that sheds new light on how courts grapple with the constantly-increasing use of trademarks as hashtags. Align Technology, Inc., provider of the Invisalign teeth-straightening-system, also produces the iTero Element intraoral scanner that allows dentists to obtain three-dimensional scans of a patient’s mouth, teeth, and gums. To

Total Brand Care: The power of color

We live in a visual society. And the business world is no different. As competition continues to increase across the globe, it’s unsurprising that we are beginning to see the revival of color in corporate branding. The selection of a core color is a process that should not be taken half-heartedly as colors can communicate

Gearing up for esport: Seizing opportunities and tackling legal issues

On 27 March, Partner Eugene Low and Associate Arthur Ng from our Hong Kong office gave a presentation on esports at a reception event organized by the Association of Corporate Counsel, Hong Kong. The event inspired lively discussion over refreshments and feedback following the presentation was very positive, especially as it was the first time many attendees had discovered

Asia IP webinar series: The recordings so far…

We are running a series of webinars in 2017 to help you stay up to date with Intellectual Property news and developments in the Asia Pacific region.  So far we have held webinars on protecting your identity in the cyberworld, trademark protection & transactions in Asia and anti-counterfeiting/anti-piracy in Asia. If you were unable to attend, the recorded version

Mexico: Cost-benefit analysis in trademark protection – Interview

International clients in Mexico should be considering solid strategies to protect their trademarks in this jurisdiction. Finding a good adviser is essential, not just from the legal side but also from an industry sector perspective, with local experience. When taking the first step to secure protection in Mexico a frequent question is “how much is it going to cost me?”. On this point,